Another “reprint” from my Embarcadero blog. Funny thing is, I was thinking of writing this exact blog post yesterday. Right now, I’m doing something that would have seemed crazy ten years ago: I’m listening to a wonderful personalized radio station on Pandora through my television via my Blu-Ray player. I can honestly say that paying for Pandora was some of the best money I’ve ever spent.
I’m a huge fan of Pandora. If you haven’t discovered it yet, Pandora is a music streaming service that has a terrific knack for playing music that you like. You can create stations simply be telling them one of your favorite artists, and then they start playing music from that artist, and then music similar to that artist, based on the input of other users. As they choose different songs for you, you can give them the thumbs up or the thumbs down, and the I have a great station based on the GooGooDolls, and something like 98% of the songs they play on that station I like. After a little tuning, I only very rarely give the thumbs down to a song they play for me.
The service is free, and I will occasionally try to click on some of their ads in support of the service. But maybe the best thing is the number of new artists that I’ve discovered. If not for Pandora, I’d have never heard of Colby Caillat or Sara Bareilles or Matt Nathanson. And because of Pandora, I’ve purchased many new CD’s that I otherwise would not have. The same thing happened to Julian Bucknall when he discovered Pandora.
Now, given the above, you’d think that the music industry would be delighted with Pandora. Sadly, the opposite is true. They are putting the thumbscrews to Pandora. Pandora is still on the air — I’m listening right now — and hopefully that will continue. I’m not familiar with all the details — I gather that they may be working this out so Pandora and other broadcasters can stay "on the air". I’m all for artists and the record companies getting paid, but it seems to me that this is another example of an "old economy" business not realizing how things work and how they can benefit from the "new economy".